PSAs are so hard

it's so hard to do a PSA without just sounding preachy.
i'm currently trying to rework a campaign of this nature, for Prevent Child Abuse.

it's hard to actually reach the people causing the problem, versus just preaching to the choir of audience members that already agree that whichever problem is, indeed, a problem.

that said, here's one that kinda, sorta, seems to do it a bit better.
i think.
do you?

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: César Noda
Retoucher: Kado Digital Art
Photographer: Shutterstock
Published: October 2010